![]() I think this is probably one of the most important things that will not only help make a video go viral but also help you grow your following. Likewise, people love shopping on TikTok, so sharing favorite products is also a surprisingly easy way to gain traction (and monetize). Quick bullet point videos work great for these, with text over the screen guiding the user through the mini-lesson. People also love learning on TikTok, so if you have expertise in a certain subject, create informational videos to help people learn more about it. Just tell a story, and keep the plot flowing quickly. It can be something interesting that happened in your life, something random that happened during your day, a project you did, anything. ![]() For us regular folks that weren’t blessed by the gods of rhythm, we’re more likely to go viral by telling an interesting and compelling story. Let’s be real, unless you’re a wonderfully talented or hilariously bad dancer, your dance videos aren’t likely to go viral on TikTok. Yes, dances can go viral, but stories are more likely to. *Pro-Tip* If you do want to use your own song, and TikTok won’t allow it, you can just upload with your own audio, select a song, and set that second song to 0 volume. Always layer a song quietly in the background with a voiceover too. You can certainly choose your own songs, but TikTok is a social platform where people feed off the trends, so it’s just substantially more likely that you’ll do well if you use current trending songs. Whether you decide to do a voiceover or not, it’s worth always including trending music in your videos. You can do this in your caption or hashtags, which I’ll address later, but by using a voiceover on your video, you’re giving them significantly more keywords and information on what your video is about for them to be able to show your content to the right audience. TikTok wants to show your content to the right audience, and will use all the tools you give it to learn what your video is about, and show it to the proper people. Listen, we all know that our phones and apps have the power to hear what we’re saying, and make decisions (ie show us ads) based on that audio. You’re more likely to have people watch 8 seconds of a 10-second video than 48 seconds of a minute-long one. Tiktok looks at the average length of watch time compared to the length of the video as a method of evaluating quality. Unless you’re telling a lengthy story that actually requires a full minute of video, I’d suggest keeping your clips short and to the point. ![]() 2. When deciding on video length, keep it as short as possible Set the tone and topic of the video within the first few seconds so that people understand what they’re watching. If there’s no action till the end, most people won’t watch. ![]() Tiktok is a fast paced app where you have to grab people’s attention quickly before they swipe past your video to watch other content. While I just joined TikTok 3 months ago, I’ve personally had over 14 Million video views in the past 30 days, which is why I’m here to help you learn how to go viral on TikTok. I’ve spent the past 4 years geeking out over social media analytics and organic growth trends.Īlright, so how do you go viral on TikTok? Here are my best tips: 1. Because of this, typically you can tell in the first hour or two if you have a viral video on your hands. If your video performs well with this small group, TikTok will continue to push it out to more people that they think will like it. The first thing you need to know is that in its current state, TikTok is a meritocracy that gives every video a chance by showing it to a small audience on the For You Page (FYP). Any type of content can succeed on the platform, which is part of what makes it so fun. It’s no longer a place where pre-teens do silly dances and lipsync, but a community where people of all ages share a variety of content on anything from goofy dog vids, to life as an astronaut, to how to trade a bobby pin for a house. So you’re wondering how to go viral on TikTok, huh? Well, I don’t blame you! It’s the social media platform everyone can’t stop talking about, and the app has experienced tremendous growth since quarantine started. ![]()
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